'Dante's Inferno' Super Bowl ad rejected by CBS
Source: Kensei
Feb 1, 2010 - 8:14:53 PM
Heads are lopped off, blood flows from three headed monsters, and other visions of hell permeate the screen - yet in a day and age when TV programs contain words like "pocket pussy" - "kiss my a-hole" and even "Franken" as in "Who the Frack to you think YOU are?" EA was forced to change their much advertised tag line of "Go to Hell" for their Super Bowl add this weekend - and they don't even say it! It just fades into the screen for a few seconds!
The change? Not much - the tag line is changed from "GO TO HELL" to simply - "HELL AWAITS"
Oh well - as least they left all the blood and gore ;-)
The following video is the long version of the Ad - with the original tag line. Thanks to The Hollywood Reporter for letting us know about this one!
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